Facebook Ads Masterclass

Course Overview

Are you a business owner, marketer, freelancer, or student looking to reach more customers online? Do you want to learn how to advertise effectively on Facebook without needing an expensive agency or a marketing degree? Then welcome to the Facebook Ads Masterclass, a comprehensive and easy-to-follow training that will teach you everything you need to know to run successful Facebook advertising campaigns — from scratch.

This courseis ideal for beginners who have never run an ad before, as well as intermediate users who want to sharpen their skills. Whether you’re selling products, promoting a service, growing a brand, or offering training programs, this course will show you how to use the world’s largest social media platform to attract attention, convert leads, and increase your profits.

We break down every concept and action step-by-step so that you don’t just learn the “what” — you master the “how.”

By the end of this course, you’ll have the skills and confidence to create, launch, analyze, and scale Facebook ads like a pro.

What You’ll Learn in This Course

• How to set up your Facebook Business Manager and Ad Account properly

• How to structure your campaigns using Facebook’s three-level system

• How to choose the right objective for your marketing goals

• How to identify and target the right audience based on demographics, location, and interests

• How to design ad creatives (images, videos, headlines, and descriptions) that stop people from scrolling

• How to install and use the Meta Pixel to track conversions and improve performance

• How to optimize delivery and placements for better results

• How to read and analyze Facebook ad performance using charts and dashboards

• How to use smart strategies like “Problem vs Solution” and “Them vs Us” to influence audience perception

• How to troubleshoot underperforming ads and edit them quickly for better results

Who This Course Is For

This course is ideal for:

• Small business owners who want to use Facebook Ads to generate leads and increase sales

• Freelancers and aspiring digital marketers who want to offer Facebook Ads as a service to clients

• Social media managers looking to improve their advertising skills

• Entrepreneurs launching a new product, course, or service

• Anyone interested in learning practical, real-world advertising that delivers results

• Beginners with no prior experience in Facebook Ads

No technical background is required. If you can operate a smartphone or a laptop and follow instructions, this course is for you.

Requirements

To get the most from this course, you’ll need:

• A Facebook account (personal and/or business)

• A smartphone or computer with internet access

• Willingness to learn and experiment with your first campaign

Detailed Course Content

This course is divided into structured modules that walk you through the entire Facebook Ads journey — from setup to publishing your campaign to performance monitoring and strategy refinement.

Module 1: Facebook Ads Explained

In this introductory lesson, we explore what Facebook Ads are, how they work, and why they are one of the most effective tools for digital marketing in Zambia and globally. You’ll learn how the Meta advertising ecosystem functions, including the relationship between Facebook, Instagram, Messenger, and Audience Network.

Module 2: Getting Started

We’ll guide you step-by-step through creating your Facebook Business Manager, setting up your Ad Account, adding a payment method, and linking your Facebook Page. You’ll learn how to navigate the Ads Manager interface and prepare your account for launching campaigns.

Module 3: Campaign Setup

Here we dive into the core of your advertising: campaigns. You’ll learn how to set your campaign objective (traffic, leads, sales, awareness, etc.), how to align it with your goals, and how Facebook uses your choices to determine where and to whom your ads are shown.

Module 4: Facebook Ads Structure

We explain the three-level campaign structure in Facebook Ads: Campaign, Ad Set, and Ad. You’ll learn the role of each level and how to use this structure to organize, test, and scale your advertising effectively.

Module 5: Advantage Campaign Budget

Discover how to use Facebook’s “Advantage Campaign Budget” (previously called Campaign Budget Optimization or CBO). You’ll learn how to distribute your budget across multiple ad sets automatically, helping you save time and optimize your spending.

Module 6: Installing a Meta Pixel

In this technical but essential lesson, we’ll teach you how to install and verify a Meta Pixel on your website. The Pixel helps you track visitor actions, conversions, and build retargeting audiences. It’s one of the most powerful tools in digital advertising.

Module 7: Optimization and Delivery

Learn how Facebook delivers your ads and how to optimize for different results — whether it’s link clicks, conversions, impressions, or reach. You’ll discover when to schedule ads, how to use daily vs. lifetime budgets, and how delivery impacts cost.

Module 8: Audience Targeting

This module focuses on one of the most important aspects of advertising: your audience. You’ll learn how to define custom audiences, create lookalike audiences, and use filters like location, age, gender, behavior, and interests to target your ideal customers.

Module 9: Placements

We’ll cover automatic vs. manual placements and help you decide where your ads should appear — Facebook Feed, Instagram Stories, Messenger inbox, and more. You’ll learn how to customize placements for better performance.

Module 10: Ad Name and Identity

This lesson teaches you how to properly name your ads and choose the right Page or Instagram account to represent your brand. A consistent identity boosts trust and recognition.

Module 11: Ad Setup

Here you will select your ad format (image, video, carousel, slideshow) and begin the process of crafting your actual advertisement.

Module 12: Ad Creative

Discover how to design visuals and write copy that grabs attention. You’ll learn key principles of high-converting ad creatives, even if you don’t have a background in design.

Module 13: Call to Action

Your CTA (Call to Action) is what encourages people to take the next step. You’ll learn how to select the best CTA for your campaign goal — whether it’s “Shop Now,” “Sign Up,” or “Send Message.”

Module 14: Instant Experience

We’ll show you how to create immersive full-screen mobile ads using Facebook’s Instant Experience (Canvas) tool — a powerful feature for showcasing products or telling your brand story.

Module 15: Build a URL Parameter

Learn how to create tracking URLs with parameters that let you monitor campaign performance in external tools like Google Analytics.

Module 16: Review and Publish

We walk you through a final checklist before publishing your campaign, ensuring all settings are correct and optimized for success.

Module 17: Overview Dashboard

Understand how to navigate your Ads Manager dashboard and access key campaign information at a glance.

Module 18: View Charts

Visual learners will love this module — you’ll learn how to generate and interpret performance charts that show metrics like cost per result, reach, and engagement.

Module 19: Quick Editing

Need to fix something in your ad without starting over? This lesson shows you how to quickly pause, edit, or duplicate campaigns while keeping your account running smoothly.

Module 20: Campaign Tags

Discover how to organize your ads using campaign tags and naming conventions for easier management and analysis.

Module 21: Ad Strategies – Overview

Here we introduce a range of proven advertising strategies used by top marketers — from awareness to direct response.

Module 22: Ad Strategies – “Why am I seeing this ad?”

We explain how Facebook decides which ads to show to which users, and how to make sure your ad appears to the right people at the right time.

Module 23: Ad Strategies – Problem and Solution

This lesson teaches the classic persuasive technique: present a problem your audience has, and offer your product as the solution. You’ll learn how to apply this framework to your ads.

Module 24: Ad Strategies – Them Vs. Us

In this final strategy, we explore how to position your brand as superior by creating comparison-based ads — ethically and persuasively.

Bonuses You’ll Receive

When you enroll in this course, you also get:

• Lifetime access to all course materials

• Free future updates whenever Facebook Ads platform changes

• WhatsApp support for enrolled students

• A PDF Certificate of Completion (optional)

How to Enroll

Ready to run Facebook Ads like a pro?

Click the GET THIS COURSE button below to enroll instantly.

Start learning today and take control of your business growth with Facebook Ads.
No experience needed. No credit card required. Just you, your phone, and your future.